Seoul Business Agency Opens CES 2026 Seoul Pavilion - Seoul Startups 'Show Up' on the Global Stage

Core Insights - The Seoul Business Agency (SBA) is enhancing the global competitiveness of Seoul's startup ecosystem by participating in CES 2026 and supporting 70 startups in entering global markets [1][10] Group 1: Event Overview - CES 2026 is the world's largest technology exhibition, held from January 6 to January 9, 2026, in Las Vegas [2] - The Seoul Pavilion, covering 743 square meters, is located in Eureka Park and features a main stage, photo zone, and spaces for business consultations [3] - The pavilion showcases the collaboration of 19 organizations, including four district offices, five startup support institutions, and nine leading universities in Seoul [4] Group 2: Startup Participation - Seventy companies from advanced technology sectors such as AI, mobility, and healthcare are exhibiting at the Seoul Pavilion [5] - SBA selected 70 university students to assist participating companies with interpretation and booth operations, ensuring smooth business activities [6] Group 3: Opening Ceremony and Concept - The opening ceremony on January 6 featured the theme 'Seoul POP,' symbolizing Seoul's innovation and energy on a global stage [8] - The event included performances and a collaborative piece using a 'Seoul POP' can-shaped object, highlighting solidarity among participants [9] Group 4: Achievements and Awards - A total of 17 companies from Seoul won CES 2026 Innovation Awards, including one Best of Innovation Award, showcasing Seoul's strength as a tech hub [10][12] - Studio Lab Co., Ltd. won the Best of Innovation Award, joining a select group of global winners alongside major companies like Samsung and Qualcomm [13] Group 5: Support Programs - SBA provided two months of pre-consulting programs to help startups enhance their global visibility and achieve significant outcomes at CES 2026 [12] - The participation in CES is viewed as a platform for real business opportunities, with expectations for practical achievements from the showcased innovations [14]