“宠娃至上”的铲屎官，喂出山东百亿宠粮生意

Core Insights - The pet food industry in China is experiencing significant growth, with a projected market size of 312.6 billion yuan by 2025, driven by an increase in pet ownership and spending on pet-related products [1][3][5]. Industry Overview - Shandong province is the leading producer of pet food in China, accounting for 35.41% of the national production with an output of 56.61 million tons in 2024, reflecting a year-on-year growth of 26.10% [7][10]. - The province has established itself as a key player in the pet food market, with major companies like Guobao Pet Food, Zhongchong Co., and Lusi Co. collectively generating over 9 billion yuan in revenue in the first three quarters of 2025 [6][8]. Market Dynamics - The pet food market is characterized by a high concentration of production in Shandong, where approximately 30% of pet food in China is produced [4][6]. - The export value of pet food from Shandong exceeded 9 billion yuan in the first eleven months of 2025, representing over 45% of the national total [8]. Competitive Landscape - Guobao Pet Food has emerged as the largest and highest-valued company in the domestic pet food sector, achieving a revenue of 4.737 billion yuan in the first three quarters of 2025, marking a year-on-year increase of 29.03% [6][12]. - The industry is witnessing increased competition as various sectors, including dairy and snack companies, are entering the pet food market, leading to challenges such as product homogenization and price wars [12][13]. Future Outlook - The global pet food market is expected to reach a size of 194.2 billion USD by 2029, with a compound annual growth rate of 5.7% from 2024 to 2029, indicating a lucrative opportunity for domestic companies to expand internationally [14][17]. - Companies are focusing on research and development to differentiate their products and enhance competitiveness, with Guobao Pet Food investing in a pet nutrition research center and increasing R&D spending by 33.39% to 531 million yuan [20][21].