莫让虚假好评扰乱市场公平

Core Viewpoint - The prevalence of fake reviews in online shopping is damaging consumer trust and market competition, necessitating regulatory measures and collective action from merchants, platforms, and consumers [1][2]. Group 1: Issues with Fake Reviews - The practice of "brushing" good reviews is widespread, with merchants incentivizing customers to leave positive feedback through cash rewards or other benefits [1]. - Consumers who leave negative reviews may face harassment or pressure to delete their feedback, undermining their rights [1]. - The existence of fake reviews complicates the evaluation process for consumers, making it difficult to discern genuine feedback [1]. Group 2: Regulatory Framework - Laws such as the Anti-Unfair Competition Law and the E-commerce Law explicitly regulate the fabrication of user reviews and misleading representations [1]. - The "Interim Provisions on Prohibiting Unfair Competition in the Online Environment" further clarifies that businesses cannot fabricate user evaluations or conceal negative reviews through incentives [1]. Group 3: Recommendations for Stakeholders - Merchants should recognize that engaging in review manipulation can damage their reputation and is illegal, and they should focus on improving product quality and service instead of relying on review metrics for employee performance [2]. - E-commerce platforms need to enhance their technology for identifying fake reviews and should monitor accounts with suspicious activity, taking action against violators [2]. - Consumers are encouraged to develop skills to identify fake reviews and resist incentives for positive feedback, reporting any coercive practices to platforms [2].