山东：精准补贴加码，百姓换新更踊跃

Core Insights - The new round of "old-for-new" policies in China aims to stimulate consumer spending, particularly in the automotive and electronics sectors, by providing substantial subsidies for replacing old vehicles and electronic devices [1][2][3]. Automotive Sector - The new policy allows for subsidies based on a percentage of the vehicle price, ranging from 6% to 12%, which enhances the attractiveness of purchasing new vehicles [1]. - In Shandong province, specific subsidies for scrapping old cars and purchasing new energy vehicles are set at 12% of the new car price, with a maximum of 20,000 yuan, and 8% for other new energy vehicles, capped at 15,000 yuan [2]. - The "old-for-new" program has led to a significant increase in consumer interest, with a reported 40% of car sales being trade-ins, indicating a shift in consumer behavior towards upgrading vehicles [2]. - The demand for new energy vehicles, particularly plug-in hybrids and extended-range models, is expected to surge in the first quarter due to these policies [2]. Electronics Sector - The new policies also extend to digital smart products, including smartphones, tablets, and smart glasses, with an emphasis on increasing the subsidy rates and simplifying the application process [3]. - The introduction of a "Internet + second-hand" model is encouraged, which aims to improve the management and evaluation of used goods, enhancing consumer confidence in trade-in values [3]. - Consumers are increasingly valuing the transparency and fairness of old device evaluations, prompting retailers to adopt third-party assessments to meet these expectations [4]. Market Outlook - There is strong confidence in the market's trajectory due to increased policy support at both national and local levels, which is expected to drive consumer spending and upgrade trends [5].