Group 1 - The company, Liaoning Dihua Flavoring Food Co., announced the termination of its endorsement partnership with actress Yan Xuejing for the "Zuo Xiang Yuan" brand and related products effective January 11 [1][2] - The company stated it will expedite the update and removal of promotional materials and work to replace existing inventory packaging as quickly as possible to present a refreshed brand image to consumers [1][2] Group 2 - Yan Xuejing recently made comments during a live broadcast about her son's family's income, stating they earn "only a few hundred thousand," which led to public criticism and accusations of "playing the poverty card" [3] - Following the controversy, many consumers expressed their intention to boycott products endorsed by Yan Xuejing, with numerous comments on the Zuo Xiang Yuan official flagship store stating "if the spokesperson is not changed, no one will buy online" [3]
佐香园声明：与闫学晶解约 推进宣传物料更新和下架
Xin Lang Cai Jing·2026-01-11 02:18