【财经分析】复苏态势强劲 “中国元素”耀眼“出海”拓展加速——德国会展业年度观察与展望

Core Insights - Germany is a leading country in the global exhibition industry, with over 300 exhibitions planned for 2025, attracting more than 12.8 million visitors [1][2] - The exhibition industry in Germany is recovering strongly post-COVID, with a projected increase in the number of exhibitions and participants [2][6] - The presence of Chinese exhibitors is significant, with many leading exhibitions showcasing a high number of Chinese participants, indicating China's growing influence in various sectors [4][5] Industry Overview - The exhibition industry is a crucial infrastructure for Germany's export-oriented economy and international trade cooperation [2] - Major exhibitions like Hannover Messe and IFA focus on themes such as artificial intelligence and green transformation, reflecting current industry trends [3] - The German exhibition industry contributes over €30 billion annually to the economy and creates approximately 280,000 jobs [3] Trends and Developments - The number of exhibitions is gradually returning to pre-pandemic levels, with 320 exhibitions planned for 2026 [6] - There is a growing interest among exhibitors in emerging markets, with some shifting focus away from traditional German exhibitions [6][7] - German exhibition groups are expanding their operations internationally, with events planned in the Middle East and Asia, indicating a strategic shift towards global outreach [7] Chinese Participation - Chinese exhibitors are increasingly prominent in major German exhibitions, with significant numbers reported at events like Hannover Messe and the Munich Auto Show [4][5] - The influence of Chinese companies is recognized, with their innovative products attracting international attention [4] - Small and medium-sized Chinese enterprises are becoming key players in various sectors at these exhibitions [5]