Feng Huang Wang Cai Jing·2026-01-11 02:57Core Insights - A new round of national subsidies has ignited a consumption boom in Beijing starting in 2026, allowing citizens to enjoy a more convenient and cost-effective shopping experience with a "30-minute delivery" option for mobile phones and tablets [1] Group 1: National Subsidy Program - The shopping platform Meituan Shangu has partnered with brands like Huawei, Apple, Xiaomi, and Suning to launch the national subsidy program in Beijing [1] - Consumers can receive a 15% subsidy by searching for "national subsidy" on the Meituan app, which can lead to significant savings on electronic devices [1] - For example, a 256GB iPhone 17 originally priced at 5999 yuan can be purchased with a 500 yuan discount through the subsidy [1] Group 2: Impact on Retail and Consumer Behavior - Since 2025, the national subsidy program has significantly boosted sales for local electronic stores, as consumers actively utilize the platform for their purchases [1] - Meituan Shangu plans to collaborate with more brand stores this year to further enhance the benefits of the subsidy program for physical retail outlets [1] Group 3: Delivery and Customer Service Enhancements - In response to the increasing demand for subsidy-related purchases, the platform has introduced dedicated fulfillment services, ensuring that trained delivery personnel handle national subsidy orders [1] - The delivery process includes unboxing, activation, and photography to provide consumers with a seamless "buy and use" experience [1]