Xin Lang Cai Jing·2026-01-11 03:45Core Insights - The 2026 China Chief Economist Forum Annual Meeting was held on January 10-11 in Shanghai, focusing on the theme "Chess in the Middle Game: Building a Strong Nation" [1][2] Group 1: Digital Consumption Trends - Digital consumption is identified as a significant growth driver in China [3][5] - Five major trends in digital consumption were highlighted: 1. The development model is shifting from user scale expansion to user value exploration [3][5] 2. Sales channels are evolving from online-only to a comprehensive online-offline integration [3][5] 3. The driving force of digital consumption is transitioning from traffic expansion to AI technology empowerment [3][5] 4. The focus of development is moving from urban services to urban-rural integrated services [3][5] 5. The categories of consumption are expanding from goods to services, including green consumption [3][5] - These trends indicate that there is still significant potential for boosting consumption in China [3][5] Group 2: Support for Digital Consumption - During the "14th Five-Year Plan" period, it is essential to have policy support, technological empowerment, institutional innovation, scenario expansion, and platform internationalization to better unleash the potential of digital consumption [3][5]