经济日报：从“一高一深”看消费潜力

Core Insights - The Chinese film market is projected to achieve a box office of 51.832 billion yuan and 1.238 billion viewers by 2025, both reflecting over 20% growth [1] - The film consumption market is characterized as "experiential" and "emotional," indicating a strong connection to consumer sentiment and cultural aspirations [1] Group 1: Market Dynamics - The film market's vitality showcases the resilience and potential of China's domestic demand, especially in the context of broader consumption challenges [1] - The "high" market consists of economically developed regions like Guangdong, Jiangsu, Zhejiang, and Shanghai, which are key contributors to box office revenue due to high income levels and mature viewing habits [2] - Guangdong has consistently been the top box office contributor, exemplified by its significant contribution of over 1.65 billion yuan to the record-breaking 15.4 billion yuan box office of "Ne Zha" [1][2] Group 2: Emerging Markets - The "deep" market refers to the growing influence of third and fourth-tier cities, which have seen an increasing share of box office revenue, reaching the highest contribution in five years by 2025 [2] - During the 2025 Spring Festival, box office revenue from third and fourth-tier cities exceeded 58%, establishing them as the primary revenue source [2] - The development of infrastructure and commercial activities in these areas is expected to further enhance viewing demand, transforming them into innovative spaces for new consumption habits and industry ecosystems [2] Group 3: Future Opportunities - To unlock further consumption potential, it is essential to understand the unique characteristics of both "high" and "deep" markets [3] - The high expectations for film quality in developed regions will drive the film industry towards higher production standards and content innovation [3] - The enthusiasm for local narratives in the deep market provides a solid foundation for domestic films, encouraging the emergence of diverse and relatable content [3] - Both market segments can mutually reinforce each other, creating a sustainable growth engine for film consumption and enhancing the market transformation of Chinese stories [3]