Core Viewpoint - The company, Liaoning Dihua Flavoring Food Co., Ltd., has officially terminated its endorsement agreement with actress Yan Xuejing for the "Zhaoxiangyuan" brand due to public concerns and criticisms regarding her recent comments about financial struggles [1]. Group 1: Company Actions - The company has announced the immediate termination of the endorsement partnership with Yan Xuejing and will update and remove related promotional materials [1]. - The company is committed to accelerating the replacement of existing inventory packaging to present a refreshed brand image to consumers as quickly as possible [1]. - The company emphasizes its dedication to product quality, service, and consumer trust, inviting public supervision and feedback through official channels [1]. Group 2: Public Reaction - Yan Xuejing faced backlash after revealing her family's financial situation during a live stream, leading to calls for boycotting products she endorses [4]. - The actress mentioned that her family's annual income is insufficient to cover their expenses, which sparked criticism and accusations of "playing the victim" [4].
佐香园声明:终止与闫学晶的合作
Xin Lang Cai Jing·2026-01-11 03:47