Core Viewpoint - The winter sports boom in the highland villages of Sichuan, particularly in the Bipei Valley, is revitalizing local economies and enhancing tourism through diverse ice and snow activities, attracting significant visitor numbers and fostering cultural experiences [1][5][7]. Group 1: Tourism and Visitor Engagement - The Moon Bay Ice and Snow Entertainment Park in Purtou Town has welcomed nearly 14,000 visitors in just half a month, showcasing the growing popularity of winter sports in the region [1]. - The recent Chuan-Yu Off-Road Skiing Competition has heightened the excitement around winter sports, with local athletes achieving impressive results, indicating a vibrant sports culture [3]. - Visitors are experiencing a rich array of ice and snow activities, such as land curling and snow football, which are designed to engage more people in winter sports [5]. Group 2: Economic Impact and Local Development - The influx of tourists is revitalizing local villages, with residents like 68-year-old Tibetan villager Yang Guofu noting significant changes in their livelihoods, including the establishment of guesthouses that are fully booked during peak seasons [5]. - Local agricultural products are being directly served to tourists, enhancing the appeal of local cuisine and contributing to the economic uplift of the community [5]. - Since the launch of the nationwide ice and snow season in 2019, over 57 million participants have been recorded, generating more than 400 million RMB in related consumption, indicating a substantial economic impact [7].
（走进中国乡村）冰雪热潮漫川西 高原山乡焕新机
Zhong Guo Xin Wen Wang·2026-01-11 04:25