花西子全国首家百货店落户杭州

Core Viewpoint - Huaxizi has officially entered the department store sector with the opening of its first store in Hangzhou, marking a significant expansion for the brand in the retail market [1] Group 1: Company Expansion - The opening of Huaxizi's first department store at Yintai Department Store in Hangzhou signifies the brand's full-scale entry into the department store industry [1] - Huaxizi aims to leverage the opportunity presented by Hangzhou's development as an international consumption center and the rise of new consumption patterns such as national trend consumption and self-care consumption [1] Group 2: Product and Service Offering - The brand plans to launch its online platform "Miao Street" on December 1, 2025, featuring over 130 SKUs across three main categories: color cosmetics, skincare, and fragrances [1] - Huaxizi intends to synchronize online and offline operations through department store channels, enhancing the shopping experience with high-quality products and immersive retail experiences [1] Group 3: Market Potential - The company aims to tap into the potential of local beauty consumption by providing a professional and immersive beauty shopping environment [1]