你会被满减打动吗丨生活中的经济学

Group 1 - The article discusses the common promotional strategies of discounts and "full reduction" offers during the annual "Double 11" shopping festival, emphasizing their psychological impact on consumer behavior [1][2] - "Full reduction" strategies convert cost expenditures into perceived savings, triggering consumers' loss aversion psychology, which is evident in the increased order volumes during the recent food delivery subsidy wars [1][2] - The marginal cost characteristics of products like food and beverages allow businesses to optimize their cost and revenue structures through "full reduction" offers, leading to increased order volumes and diluted fixed costs [2] Group 2 - For delivery platforms, "full reduction" is not merely a promotional tool but a key strategy for low-cost customer acquisition, enabling the activation of existing users and attracting new ones, even if it requires short-term financial losses [2] - The effectiveness of "full reduction" in saving consumers money depends on their actual needs, as consumers may end up spending more to meet the minimum requirement for discounts [2][3] - Consumers should be aware that discounts and "full reduction" offers are not universally beneficial; understanding personal needs and calculating the actual costs after discounts is crucial to determine true savings [3]