Group 1 - The core viewpoint is that the "rent instead of buy" consumption model is gaining popularity among young consumers, reflecting a shift in their consumption values towards flexibility and experience [1][2][4] - The car rental market has seen a significant increase in bookings, with over 40% of users confirming their rental plans a month in advance, and a notable rise in orders for new energy vehicles, indicating a shift in consumer preferences [1][2] - The rental market for high-value items like cameras and drones is thriving, with daily rental prices ranging from tens to hundreds of yuan, allowing consumers to save on upfront costs and avoid depreciation risks [2][3] Group 2 - Young consumers are increasingly making rational purchasing decisions, focusing on the actual usage value of products rather than ownership, which is evident in their preference for renting high-cost, low-frequency-use items [2][3] - The development of a credit system is supporting the rental economy, with third-party credit agencies establishing new credit rules that allow for credit-based rentals instead of traditional deposits [2][3] - The rental economy faces challenges such as balancing credit risk and managing residual value, as well as the need for a standardized residual value assessment system [3]
年轻人爱上“租经济”丨生活中的经济学
Xin Lang Cai Jing·2026-01-11 05:54