“狗不理”包子英文商标是“GO BELIEVE”？门店回应：为了顺应市场

Core Viewpoint - The English name "Go Believe" for the famous Tianjin steamed bun brand "狗不理" (Dog Ignore) has sparked public interest, with the company explaining that the name was registered years ago to cater to market preferences and facilitate introductions to foreign guests [1][8]. Company Overview - The company, Dog Ignore Group Co., Ltd., was established on October 31, 1991, and was previously known as Tianjin Dog Ignore Group Co., Ltd. The legal representative is Zhang Yansen, and the registered capital is 65 million RMB [8]. - The company operates in the restaurant industry and also engages in the development and sales of frozen foods and specialty packaged foods [8]. Brand History - The "狗不理" brand is a renowned snack from Tianjin, recognized as a time-honored brand and a national intangible cultural heritage. It was founded in 1858 by a person nicknamed "Dogzi," who developed a unique steaming technique that resulted in soft and flavorful buns [8]. - The name "狗不理" originated from the founder's busy schedule, leading to the saying that "Dogzi sells buns but ignores people" [8]. Trademark Information - The trademark for "Go Believe" was applied for in 2007, with the exclusive rights valid from May 28, 2022, to May 27, 2032 [6][8]. - The company has incorporated the English name "Go Believe" on its official website, indicating a strategic move to appeal to both local and international customers [6][8]. Market Presence - As of July this year, Dog Ignore has 12 stores across five cities in China, reflecting its growing presence in the market [8].