2026年，消费增量在哪里？

Group 1: Consumer Trends - Service consumption has been a weak link in China's overall consumption, with significant potential for growth in this area [5][22] - Consumers are increasingly prioritizing spending on experiences related to health, fitness, and travel over traditional goods [19][24] - The younger generation (ages 15-25) shows a marked preference for emotional and experiential spending, indicating a shift in consumer behavior [7][24] Group 2: Policy and Economic Outlook - The central economic work conference emphasizes the need to expand domestic consumption and optimize the environment for consumer spending [21][30] - Policies are being developed to enhance service consumption and remove unreasonable restrictions in the consumption sector [6][30] - The focus is shifting from material investment to human investment, aiming to improve quality of life and consumer experience [30][31] Group 3: Technological Integration - Artificial intelligence (AI) is becoming a crucial factor in enhancing consumer products and services, leading to a transformation in consumption patterns [26][28] - The market for smart consumer electronics, such as AI glasses, is expected to grow significantly, with a projected shipment of 290.7 million units by 2025 [26][27] - AI is facilitating a shift from functional experiences to emotional connections in consumer products, creating new market opportunities [28][29] Group 4: Service Sector Growth - The service sector's share of total consumer spending is projected to reach 46.1% by 2024, indicating substantial growth potential in areas like healthcare, education, and personal services [5][22] - The government is focusing on expanding the supply of quality services, particularly in health, elderly care, and childcare sectors [6][23] - There is a consensus among industry experts that the service consumption sector has significant untapped potential that needs to be addressed [8][24]