年货模式提前开启！政策红利点燃开年消费热潮

Group 1 - The consumer market in Shanghai is experiencing a surge in activity as the Lunar New Year approaches, with many residents already in "New Year goods mode" [1][3] - The first weekend after the home appliance trade-in subsidy program's first round of lottery has seen a significant increase in consumer spending, driven by policy benefits and festive atmosphere [1][2] - The New Year goods festival features over a thousand quality products, including traditional items and local delicacies, attracting large crowds and enhancing the festive spirit [1][2] Group 2 - The home appliance sector is particularly busy, with consumers taking advantage of the trade-in subsidies to purchase new appliances, leading to substantial savings [2] - Sales in stores have seen a remarkable increase, with a reported over 50% rise in sales and approximately 100% increase in foot traffic within three days of the coupon distribution [2] - The company plans to invest around 400 million yuan in consumer promotion funds in Shanghai, which is expected to generate approximately 2 billion yuan in sales [2]