比亚迪新增领汇品牌,4款新车亮相工信部
Mei Ri Jing Ji Xin Wen·2026-01-11 11:16

Core Viewpoint - BYD has launched a new automotive brand named "Linghui," aimed at the B2B market, with a focus on high-volume procurement needs [1] Group 1: Brand Launch and Product Details - The Ministry of Industry and Information Technology has announced the addition of BYD's new brand Linghui, which includes four new models: three pure electric sedans (Linghui e5, e7, e9) and one plug-in hybrid MPV (Linghui M9) [1] - The new Linghui brand vehicles feature a distinct logo, differentiating them from BYD's existing models, but are based on the iterations of BYD's existing models such as the Summer, Han DM-i, Qin PLUS EV, and Haiyan 07 EV [1] Group 2: Market Strategy - Linghui is designed to cater specifically to the B2B market, consolidating BYD's original e-series new energy vehicles aimed at corporate clients, and will operate with an independent channel system [1] - The establishment of the Linghui brand is part of BYD's strategy to differentiate between vehicles targeting B2B and those aimed at the consumer market (B2C), supporting the company's high-end market strategy [1]

BYD-比亚迪新增领汇品牌,4款新车亮相工信部 - Reportify