67场活动呈现丰富体验，“吉祥艺术课堂”助力戏曲艺术破圈传播

Core Viewpoint - The "Jixiang Art Classroom" initiative is a key brand activity of Jixiang Grand Theatre, aimed at promoting traditional Chinese opera and culture, successfully selected for the 2024 Beijing Cultural and Arts Fund [1][3]. Group 1: Event Overview - The "Jixiang Art Classroom" will host a total of 67 art dissemination and exchange activities from April 2024 to November 2025, including performances, lectures, and exhibitions [1]. - The initiative has attracted over 7,000 offline participants and achieved a total online viewing time of 4,212 minutes, with a total viewership exceeding 795,000 [1]. Group 2: Accessibility and Community Engagement - The "Jixiang Art Classroom" is free to the public, adhering to the principle of prioritizing social benefits, and was first funded by the Beijing Cultural and Arts Fund in 2022 [3]. - The program utilizes the theatre's facilities to create a multi-functional cultural space that integrates performances, expert lectures, educational experiences, and exhibitions [3]. Group 3: Content and Participation - The initiative features a wide range of content, inviting artists, directors, and scholars from various Beijing art troupes to share their experiences with the audience [5]. - The "Jixiang Art Classroom" emphasizes participatory experiences through a combination of "talking, learning, performing, and interaction," allowing audiences to immerse themselves in the art world [5]. Group 4: Communication Strategy - The program employs a dual-channel strategy, utilizing both online and offline platforms, including live interactions on Douyin and video platforms, to reach a vast online audience [5]. - The initiative has attracted numerous cultural bloggers to participate in secondary creations, enhancing the outreach of traditional opera [5].