言短意长｜明星言论与民众感受为何有“温差”？

Core Viewpoint - The public backlash against Yan Xuejing's inappropriate comments continues to escalate, leading to the termination of her endorsement deal with Liaoning Dihua MSG Food Company starting January 11 [1][3]. Group 1: Company Response - Liaoning Dihua MSG Food Company announced the termination of its endorsement collaboration with Yan Xuejing for the "Zuo Xiang Yuan" brand and related products after careful evaluation [1]. - The company is responding to the negative public sentiment surrounding Yan Xuejing's comments, which have been perceived as out of touch with the average citizen's financial struggles [3]. Group 2: Public Figures and Social Perception - Yan Xuejing's comments about her family's income have been criticized as "crying poor," prompting calls for boycotts of her endorsed products [3]. - The incident highlights a recurring theme where public figures, including successful businesspeople and celebrities, often fail to recognize the disconnect between their experiences and those of the general public [3][4]. Group 3: Communication Guidelines for Public Figures - Public figures should be mindful of the "magnitude" of their statements, as their backgrounds may lead to unintentional projections of superiority over ordinary citizens [5]. - It is essential for celebrities to maintain an awareness of their audience's sentiments, as their success is largely dependent on public support [6]. - There should be a limit to what public figures disclose about their families, as inappropriate comments can have repercussions not only for themselves but also for their relatives [7].