Commerce Supports Universal Commerce Protocol, Plans to Offer Buying Directly Across Google’s AI Surfaces

Core Insights - Commerce endorses Google's Universal Commerce Protocol (UCP), aiming to create a common language for agents and systems throughout the shopping journey, enhancing interaction and reducing friction for merchants [1][2] Group 1: Industry Impact - The UCP will facilitate a new checkout feature in AI Mode on Google, allowing shoppers to purchase directly from eligible retailers while researching [3] - The shift in discovery from traditional search to conversational engines necessitates merchants to adapt their strategies to engage consumers effectively [4] Group 2: Collaboration and Technology - Commerce's partnership with Google leverages its Feedonomics-powered data enrichment layer to optimize product feeds, enhancing visibility and conversion rates within the Google ecosystem [5] - The UCP allows merchants to enable direct buying within Google's AI experiences, maintaining ownership of customer relationships and transaction data [7] Group 3: Future Outlook - The endorsement of UCP is seen as a foundational step for scaling agentic commerce, emphasizing the need for industry-wide standardization [4] - Commerce aims to empower businesses with an open, AI-driven ecosystem, enabling them to innovate and thrive in a rapidly changing market [6]