Google unveils new agentic commerce protocol for retailers

Core Insights - Google has introduced the Universal Commerce Protocol (UCP) at the NRF 2026, establishing a common language for agents and systems to facilitate the entire purchasing process from discovery to post-purchase support [1][8] - UCP will serve as the foundation for a new Google checkout feature, enabling consumers to make purchases in AI Mode through the browser and the Gemini app, initially utilizing saved payment information from Google Wallet [2][8] - The protocol aims to simplify interactions among various agents, eliminating the need for unique connections for each agent, as stated by Google’s vice president [3] Development and Collaboration - UCP is the second open agentic commerce protocol developed by Google, following the Agentic Payments Protocol (AP2) launched the previous year, which created a payment-agnostic framework [4] - Retailers and e-commerce platforms, including Shopify, Etsy, Wayfair, and Target, contributed to the development of UCP, with endorsements from major payment processors like Adyen, American Express, Stripe, MasterCard, and Visa [5] Future Features and Merchant Relations - Retailers will continue to be the merchant of record, with Google planning to introduce additional features such as product recommendations, loyalty programs, and customized shopping experiences in the near future [6] - The collaboration between Google and Shopify aims to enhance sales, discoverability, and conversions by allowing merchants to supply their product data to Gemini and Shopify for off-site sales [7]