Commerce Supports Universal Commerce Protocol, Plans to Offer Buying Directly Across Google's AI Surfaces

Core Insights - Commerce endorses Google's Universal Commerce Protocol (UCP), aiming to enhance the shopping experience across AI ecosystems [1][5] - UCP establishes a common language for agents and systems, facilitating seamless interactions throughout the shopping journey [2][4] Group 1: UCP Overview - UCP is an open-source standard designed to streamline communication between various agents and systems, improving the shopping experience from discovery to post-purchase [2] - The protocol will enable new checkout features in AI Mode on Google Search and the Gemini app, allowing direct purchases from eligible retailers [3][8] Group 2: Industry Implications - The shift towards agent-driven commerce necessitates a unified set of standards to enhance scalability and efficiency in the industry [4] - Merchants must adapt to new consumer behaviors characterized by higher intent queries and the need for strategic visibility in answer engines [4] Group 3: Commerce's Role - Commerce leverages its Feedonomics-powered data enrichment layer to optimize product feeds, ensuring alignment with Google's schema and enhancing product visibility [5] - The endorsement of UCP builds on the existing partnership between Google and Commerce, positioning Commerce as a key player in the evolving landscape of AI-driven commerce [5]