“Go Believe”？“狗不理”门店：属实

Core Viewpoint - The recent introduction of the English name "GO BELIEVE" for the traditional Chinese brand "狗不理" (Dog Ignore) has sparked significant public interest and discussion on social media regarding its appropriateness and appeal [1]. Group 1: Brand Name Change - The English name "GO BELIEVE" was chosen to resonate with market preferences and to facilitate introductions to foreign guests [1]. - The name "GO BELIEVE" phonetically resembles "狗不理," which has led to mixed reactions from the public, with some praising its elegance while others express unfamiliarity with the translation [1]. Group 2: Company Background - "狗不理" is a time-honored brand and a national intangible cultural heritage, founded in 1858 by a person nicknamed "狗子" [2]. - The founder developed a unique water-filled semi-fermented dough technique, resulting in soft and flavorful buns, which contributed to the brand's growing popularity [2]. - The name "狗不理" originated from the founder's busy schedule, leading to the saying that "狗子 sells buns but ignores people" [2].