地铁里“松口气套餐”广告引争议,最新情况
Xin Lang Cai Jing·2026-01-11 16:13

Core Viewpoint - A recent kitchen appliance advertisement in Shanghai's Xujiahui subway station sparked online debate due to its messaging, which some users criticized as promoting anxiety and consumerism. The advertisement was subsequently removed after the company received feedback from the public [1][6][9]. Group 1: Advertisement Details - The advertisement featured a striking white background with black text, highlighting various life milestones that people often wait for, concluding with a promotional offer for a kitchen package priced at ¥16,800 [4][6]. - The ad was launched on January 8 and was positioned prominently in the subway's transfer corridor, aiming to attract attention from commuters [6][9]. Group 2: Public Reaction - Online discussions revealed mixed reactions, with some users accusing the ad of "selling anxiety," while others viewed it as a motivational reminder to take action in life [4][6]. - The advertising company, 德高广告(上海)有限公司, acknowledged the public's feedback and decided to withdraw the advertisement on the evening of January 9, indicating a willingness to adjust the messaging for future campaigns [7][9].