助商家降本超320亿元 抖音电商生态建设再升级

Core Insights - The article highlights the intensified focus on merchant ecosystem development by leading e-commerce platforms, particularly Douyin E-commerce, in response to increasing competition in the e-commerce industry [1] Group 1: Merchant Support Policies - Douyin E-commerce has launched an upgraded plan for its "Nine Merchant Support Policies" aimed at enhancing long-term certainty for merchants by addressing cost, traffic, conversion, fulfillment, technology, and governance [1][2] - The policies have successfully reduced costs for merchants by over 32 billion yuan in the past year, with significant contributions from commission exemptions and reduced logistics costs [2] - The platform has expanded its commission exemption policy to cover all categories and reduced technical service fees for merchants using its "Qianchuan Chengfang" product to 0.6% [2] Group 2: AI Empowerment - Douyin E-commerce is leveraging AI technology to enhance operational efficiency for merchants, including free AI customer service and dynamic AIGC creative capabilities that can generate 1 to 2 million marketing materials daily [3] - The platform's AI capabilities also include preemptive identification of malicious refunds and complaints, optimizing the appeal process for merchants [3] Group 3: Business Environment and Differentiated Support - The platform is committed to improving the business environment by strengthening intellectual property protection and market order governance, including stricter measures against false advertising and counterfeit products [4] - Douyin E-commerce is implementing differentiated strategies to support quality merchants and reduce entry costs for new merchants, while also enhancing support for local industries [4] - The platform has optimized payment terms, allowing for a minimum payment period of three days post-order confirmation to alleviate cash flow pressures for merchants [4]