Zheng Quan Ri Bao·2026-01-11 17:08Core Viewpoint - The 2026 Spring Festival film season is set to be the longest in history, lasting 9 days, and is seen as a critical point for the Chinese film market following the record-breaking performance of "Nezha: Birth of the Demon Child" in 2025 [1][2]. Group 1: Upcoming Films and Market Dynamics - The film "Fast and Furious 3," produced by six listed companies including Maoyan Entertainment and Wanda Film, is confirmed for release during the 2026 Spring Festival [1]. - Other highly anticipated films such as "Boonie Bears: Year of the Bear," "Biao Ren: Wind Rises in the Desert," and "Panda Plan 2" are also expected to compete in the Spring Festival market [2]. - The "Boonie Bears" franchise has released 11 films, accumulating a total box office of 8.102 billion yuan, making it a staple in the Spring Festival lineup [2]. Group 2: Market Trends and IP Importance - Analysts highlight that successful IP films have proven to be lucrative, leading to an increase in serialized IP films that leverage audience loyalty and reduce investment risks [2]. - The 2026 Spring Festival is anticipated to favor films with strong pre-release word-of-mouth, as the competition tends to favor established titles, reflecting a "Matthew Effect" in the film market [3].