小拼豆缘何让年轻人如此“上头”

Core Insights - The popularity of Perler beads, a craft activity involving colorful plastic beads, has surged among young people, transforming from a niche hobby to a mainstream leisure activity that combines creativity and social interaction [2][3][4] Group 1: Market Trends - The foot traffic in DIY craft stores has increased five to six times since the second half of last year, with peak days seeing over 200 visitors [2] - The monthly sales revenue from Perler bead projects in stores can exceed 10,000 yuan, indicating strong consumer interest [3] - The market for Perler beads is projected to reach nearly 1 billion yuan by 2026, reflecting significant growth potential [4][5] Group 2: Consumer Behavior - Consumers of all ages, including office workers, students, and children, are engaging with Perler beads, highlighting its broad appeal [3] - Online discussions about Perler beads have reached over 4.5 billion views, with 15.57 million related posts, showcasing a vibrant community [3] - The ease of access to materials, with prices ranging from 1.3 to 6 yuan per 1,000 beads, has lowered the entry barrier for new enthusiasts [5] Group 3: Sales and E-commerce - E-commerce platforms report that monthly sales of Perler bead kits have surpassed 100,000 units, with some popular items selling over 500 units daily [5] - The search volume for Perler beads has increased by nearly 500% over the past year, indicating rising consumer interest [5] - The sales of Perler bead-related products have exceeded 75 million yuan in the past year, with over 1 million units sold [5]