A 30-year-old explains how she built a 7-figure net worth by quadrupling her income and investing the extra cash

Core Insights - The article discusses the journey of Michela Allocca, who transitioned from a corporate finance career to creating a personal finance brand, Break Your Budget, leveraging social media platforms like Instagram and TikTok to reach a wider audience and achieve financial success [1][5]. Group 1: Career Transition - Allocca began her career as a business analyst at John Hancock and later moved to an investment consulting firm, but she became disillusioned with the corporate finance industry [1][2]. - Despite her background in finance, Allocca found her passion in content creation, particularly in personal finance, after being inspired by a friend's success in the health and fitness space [2][3]. Group 2: Growth of Break Your Budget - Allocca launched her brand, Break Your Budget, on Instagram in 2019 and later expanded to TikTok, where she experienced significant growth during the COVID-19 pandemic [3][4]. - The timing of her entry into TikTok was advantageous due to lower competition and a lack of female voices in personal finance, allowing her to resonate with her target audience [4][5]. - Her audience grew from a few hundred followers in 2019 to over 200,000 by 2021, leading to brand partnerships and increased revenue [5][6]. Group 3: Financial Success - Through her side project, Allocca was able to quadruple her income and achieve a seven-figure net worth by investing her earnings and practicing disciplined saving [3][5].