Gulf Business·2026-01-11 17:58Core Insights - The 1 Billion Followers Summit has launched the Middle East's first bank account specifically for content creators, named Wio Creators, in collaboration with Wio Bank and Visa [2][3][4] Group 1: Account Features and Structure - Wio Creators is designed as an integrated banking solution tailored to the financial needs of content creators, reflecting the growth of the creator economy in the UAE [4][10] - The account offers a free 12-month Wio Business account with no minimum balance requirement, and the setup process is fully online, completed within 72 hours [8][11] - Features include built-in invoicing tools, unlimited virtual cards for expense management, and multi-currency accounts in AED, USD, GBP, and EUR, along with a guaranteed AED/USD rate for cross-border transactions [9][10] Group 2: Market Context and Strategic Importance - The initiative is part of a broader recognition of the creator economy as a significant driver of entrepreneurship and economic growth in the UAE and the region [4][10] - The collaboration aims to create an integrated ecosystem that supports the sustainable growth of the creative economy, addressing the need for flexible financial solutions for content creators [10][11] - Visa's involvement ensures secure global transactions, enhancing the ability of creators to operate and scale their businesses confidently [12][13]