借冰雪东风 绘文旅热景

Core Insights - Qinghai Province is promoting winter tourism by transforming "cold resources" into "hot industries" through various themed travel routes and activities, focusing on ice and snow sports, hot springs, and local customs [2][9] - The popularity of the Gangshika Snow Mountain as a winter tourism destination is increasing, with significant visitor numbers reported, indicating a growing trend in high-altitude winter tourism [5][9] Group 1: Tourism Development - The "Hanhai Qijing Exploration Tour" and five other themed routes have been launched to attract tourists, highlighting the integration of snow sports, hot springs, and cultural experiences [2] - Various regions in Qinghai are offering diverse tourism activities centered around intangible cultural heritage, ice and snow, hot springs, and local customs to showcase the unique winter charm of the province [2][9] Group 2: Visitor Statistics - Gangshika Snow Mountain received 958,600 visitors in 2025, with 24,500 visitors during the New Year holiday in 2026, reflecting its status as a top winter tourism destination [5] - Qinghai Lake's winter tourism saw a significant increase, with 58,500 visitors from November 1, 2025, to January 9, 2026, marking a 192.5% year-on-year growth [8] Group 3: Attractions and Activities - The Datuo County Yaozi Valley Ski Resort offers a unique skiing experience surrounded by a forest, enhancing the appeal of winter sports [3] - Qinghai Lake is enhancing its winter offerings by creating ice art installations and snow experience areas, aiming to transition from a seasonal tourist spot to a year-round destination [8][9] Group 4: Marketing and Promotions - Qinghai Province is launching a series of cultural tourism events to stimulate winter and spring tourism, including ice sculpture art and local cultural experiences [9] - The province is distributing 6 million yuan in tourism consumption vouchers and implementing various discounts to encourage winter tourism [9]