民生银行：用心服务 长情相伴

Core Insights - China Minsheng Bank has maintained its mission of "serving the public and caring for people's livelihoods" since its establishment in Beijing on January 12, 1996, continuously innovating and enhancing service quality to resonate with the capital's economic and social development [1][2] Group 1: Support for Small and Micro Enterprises - The bank focuses on the strategy of being "the bank for private enterprises," continuously innovating business models and product services to address the financing pain points of small and micro enterprises through "precise drip irrigation" and "long-term companionship" [3][6] - A case study highlights how the bank provided a 2 million yuan loan to a struggling hotel, which led to a significant increase in occupancy rates and nearly doubled its revenue in the same year [4][5] - The bank has established 26 small and micro enterprise financial centers in Beijing, offering integrated services that include not only credit support but also policy consultation, tax planning, and legal rights protection [6][11] Group 2: Support for Technological Innovation - Minsheng Bank has actively engaged with the commercial aerospace sector, providing tailored financial solutions to companies like Beijing Star River Power Aerospace Technology Co., with a loan of 1 billion yuan approved within 1-2 months to support rocket development [9][10] - In 2023, the bank provided 500 million yuan in credit support to Zhongke Aerospace, which significantly reduced their overall financing costs and allowed them to focus on technological advancements [10] - The bank has built a comprehensive service network for technology enterprises, including 3 specialized branches and 6 financial centers, covering major high-tech industry clusters in Beijing [11] Group 3: Community and Elderly Services - Minsheng Bank has established community branches as "neighborhood financial stations," focusing on providing financial security and quality of life for the elderly, with over 1,100 community outlets nationwide [13][14] - The bank has implemented various initiatives to enhance community financial services, including setting up love stations and promoting age-friendly renovations in branches [14] - The bank's community services have reached over one million customers in Beijing, managing financial assets exceeding 50 billion yuan [14]