【新闻随笔】“银发网红”破圈，充满正能量

Core Insights - The phenomenon of "silver-haired internet celebrities" is gaining popularity, with elderly individuals using short video platforms to share their daily lives, creating emotional resonance across generations [1][2] Group 1: Digital Engagement of the Elderly - The rise of "silver-haired internet celebrities" is attributed to the significant improvement in digital skills among the elderly, with 161 million individuals aged 60 and above engaging in digital life by June 2025, meaning one in two elderly individuals is now online [1] - This shift marks a transition from merely adapting to digital life to actively constructing it, emphasizing the importance of digital imagination and creativity among the elderly [2] Group 2: Intergenerational Connection - The content created by elderly individuals provides a humorous contrast to the fast-paced lives of the youth, offering relaxation and joy, while also conveying universal love for their grandchildren [2] - Videos often reflect optimistic attitudes, showcasing resilience in the face of challenges and wisdom in interpersonal relationships, thus empowering younger audiences [2] Group 3: Supportive Environment for Digital Inclusion - Recent government policies have aimed to address the challenges elderly individuals face in using digital technology, fostering a supportive cultural atmosphere for their online engagement [3] - The development of age-friendly applications and products, along with community and family support, is crucial for enhancing the digital literacy of the elderly and enriching their cultural lives [4] Group 4: Collaborative Efforts for Improvement - Companies are encouraged to optimize technology and create more user-friendly applications for the elderly, while also guiding them in content creation to enhance their digital skills [4] - Community initiatives, such as organizing cultural activities and providing digital education, play a vital role in supporting elderly individuals in their digital journey [4]