首店经济“首”发力

Core Insights - The Peace District is actively promoting the "first store economy" as a strategy for high-quality development, with a focus on attracting flagship and concept stores to reshape the consumer landscape [1][2][5] Group 1: Economic Development - In 2024, the Peace District plans to introduce 82 various first stores, flagship stores, and concept stores, with notable brands like UH Youhe and B&C set to open in 2025 [1] - The district has implemented a "2.0 version" of its first store support policy, which was developed through consultations with over 30 businesses and 20 local departments to create a more effective support system [2] Group 2: Government Support - The Peace District's government has established a proactive service model that includes dedicated personnel for businesses, ensuring smooth communication and support throughout the project lifecycle [2][3] - Innovative government services, such as the "Peace First Store" column, aim to enhance visibility for new stores and facilitate customer engagement, transitioning from basic support to active empowerment [4] Group 3: Business Performance - The "Supply and Marketing Forward Milk Bread" first store achieved sales exceeding 5.5 million yuan within its first year, demonstrating the potential for sustained business success beyond initial popularity [5] - The ONE MOMENT first store in Peace Grand Joy City generated over 1 million yuan in sales within its first three days, indicating strong consumer interest and engagement [6] Group 4: Long-term Strategy - The Peace District aims to create a virtuous cycle of "introduction—growth—radiation" for first stores, focusing on optimizing the types of stores introduced and integrating them with urban renewal and cultural tourism [6]