盐之有味：“农”墨重彩谱新篇

Core Viewpoint - The article highlights the transformation of Yancheng from an agricultural city to an agricultural powerhouse through the establishment and promotion of the regional public brand "Salt Flavor," which integrates over 2000 high-quality agricultural products and emphasizes green and healthy development [1][12]. Group 1: Brand Development - Yancheng is the only city in the Yangtze River Delta with an agricultural economy exceeding 100 billion yuan, producing 1% of the country's meat, 2% of vegetables, and 3% of eggs [2][3]. - The "Salt Flavor" brand was created in 2019 to address the challenges of having products without brands and features without scale, aiming to enhance the market presence of Yancheng's agricultural products [4][3]. - The brand operates under a "1+9+N" ecosystem, where "1" represents the "Salt Flavor" brand, "9" refers to regional public brands from nine counties, and "N" includes various specific product brands [4][5]. Group 2: Brand Integration and Marketing - "Salt Flavor" has established a comprehensive brand system, including 22 geographical indication products, 20 intangible cultural heritage brands, and 21 time-honored brands, supported by over 130 member enterprises [5][6]. - The brand emphasizes a "six ones" strategy for development, focusing on creating popular products, telling brand stories, and integrating industry resources [5][6]. - The brand has successfully utilized social media and innovative marketing strategies, achieving significant engagement, such as over 850,000 views during a live broadcast event [9]. Group 3: Economic Impact and Community Engagement - The brand aims to drive sales of "Salt Flavor" products to 3.65 billion yuan by 2025, benefiting over 100 economically disadvantaged villages [8]. - The brand's growth is linked to the agricultural supply chain, providing farmers with opportunities to share in the economic benefits through various models [8][12]. - "Salt Flavor" has become a symbol of Yancheng's commitment to sustainable development and ecological preservation, resonating with consumers who value green production methods [10][11]. Group 4: Future Prospects and Internationalization - The brand is expanding its reach beyond domestic markets, participating in international trade events to showcase Yancheng's agricultural products [9]. - "Salt Flavor" is positioned as a key player in promoting Yancheng's agricultural modernization and enhancing its global presence [12].