全国旅游百强县镇村榜单发布：文旅融合激活城乡发展新动能

Core Insights - The report by Tianhe Economic Research Institute highlights the maturation of the tourism development system at the county, town, and village levels in China, driven by urban-rural integration and the upgrading of cultural tourism consumption [1] Group 1: Tourism Development and Economic Impact - In 2024, the top 100 tourism counties and cities in China are projected to achieve a total tourism revenue of 1.9 trillion yuan, accounting for approximately 30% of the national tourism revenue, with 1.61 billion visitors, representing over 20% of total national tourist arrivals [1] - The top 100 tourism towns are expected to receive 3.03 billion visitors and generate a total tourism revenue of 311.91 billion yuan, showcasing strong market vitality and industrial capacity [1][2] - The tourism sector in these counties and towns has a significant multiplier effect, driving the growth of related industries such as cultural tourism, dining, and accommodation, while also expanding employment opportunities and contributing to steady income growth for residents [2] Group 2: Development Models and Challenges - The report identifies five typical development models for county, town, and village tourism, including core scenic area-driven, rural vacation integration, cultural experience empowerment, suburban leisure support, and historical site revitalization [2] - Despite the growth, challenges such as homogenized competition, short industrial chains, and insufficient regional collaboration persist, with some areas overly reliant on ticket sales and facing talent shortages and seasonal visitor fluctuations [3] - Recommendations include accelerating the creation of differentiated intellectual properties, extending the "cultural tourism +" industrial chain, establishing cross-regional collaboration mechanisms, and enhancing digital capabilities and local entity cultivation to shift tourism focus from "scale growth" to "quality improvement" [3]