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Core Insights - The article highlights the transformation of the FGMD Nanjing International Fashion Week from a simple fashion show to a core platform for Nanjing's urban fashion branding, driven by strategic leadership over nearly two decades [1][8] Strategic Positioning - The fashion week is positioned as a "fashion identity label" for the city, focusing on a dual-core strategy of professional clothing releases and Nanjing's cultural essence, distinguishing it from other fashion events [1][2] - The event aims to avoid generic fashion trends and instead emphasizes a unique dialogue between Nanjing's historical and contemporary elements [1][2] City Integration - The incorporation of "Nanjing elements" into the fashion week branding enhances regional recognition, including renaming the event to FGMD Nanjing International Fashion Week [2] - The event is designed to serve as a "fashion living room" for citizens and tourists, transforming traditional runway shows into immersive urban experiences [2][3] Cultural Narrative - The fashion week integrates local cultural elements into its presentations, using design inspirations from Nanjing's heritage, such as the "Qinhuai Fishing Lights" for lighting and traditional colors for makeup [3] - The event promotes the fusion of intangible cultural heritage with fashion, establishing a unique cultural value for Nanjing [3] Local Brand Development - The fashion week focuses on nurturing local brands, providing platforms for them to showcase their designs and connect with national distributors, significantly increasing their market reach [4] - Initiatives like the "Su Style Emerging Designer Support Program" aim to elevate local designers and their creations to a national audience [4] Economic Impact - The fashion week is positioned as a key driver of economic growth for the city, linking fashion events with local industries and consumer markets [5][6] - The integration of fashion with local commerce has led to increased sales and engagement, with initiatives like fashion consumption vouchers boosting retail performance [7] Brand Value Evolution - The event has evolved from an industry activity to a symbol of the city's brand, enhancing Nanjing's cultural, industrial, and international value [8][9] - It serves as a narrative tool for the city, blending fashion with urban identity and cultural heritage, thus reinforcing Nanjing's image as a hub of tradition and modernity [9]