不完美的真实，更熨帖人心

Core Insights - The "Crying Horse" toy, initially a production error, became a viral sensation on social media, highlighting a shift in consumer sentiment towards authenticity and emotional expression [1][2][3] Group 1: Product and Market Dynamics - The "Crying Horse" contrasts with traditional products like the "Laughing Horse," which symbolize utility and festive cheer, while the former resonates with unmet emotional needs of consumers [2] - The emotional consumption market in China is projected to exceed 4.5 trillion yuan by 2029, with over 90% of young people recognizing "emotional value" and nearly 60% willing to pay for it [2] Group 2: Consumer Behavior and Trends - The success of the "Crying Horse" reflects a broader emotional awakening among young consumers, who prefer products that acknowledge and respect human imperfections [2][3] - The narrative surrounding the "Crying Horse" serves as a gentle reminder that accepting imperfections can lead to genuine connections and emotional healing [3]