智能玩具升级“智慧伙伴”
Jing Ji Ri Bao·2026-01-11 21:54

Core Insights - AI toys are becoming popular as companions, with products like Huawei's "Smart Hanhan" selling out quickly and AI plush toys from JD.com entering the market, indicating a growing trend in AI companionship in toys [1][2] - The AI toy market in China is projected to grow from approximately 24.6 billion yuan in 2024 to 29 billion yuan in 2025, highlighting significant market potential [1] - AI toys are evolving from traditional playthings to "smart companions" that integrate education, emotional support, and creativity, reflecting a shift in consumer expectations [2][3] Industry Developments - The integration of AI technologies, such as language and visual models, allows toys to understand and respond to users, enhancing their functionality beyond mere entertainment [2] - AI toys cater to diverse age groups, fulfilling various consumer needs from educational support for children to stress relief for young adults and memory assistance for the elderly [3] - The Ministry of Industry and Information Technology (MIIT) is promoting the development of AI toys through policy support, encouraging innovation and collaboration between toy manufacturers and AI technology firms [4] Market Trends - The demand for AI toys is increasing, with significant interest in their applications for education, health monitoring, social interaction, and therapeutic support [3] - AI toys are designed to provide emotional companionship, with features like real-time feedback and personalized interactions, which are particularly appealing to younger users [2] - The MIIT is focusing on ensuring data security and privacy in AI toys, addressing consumer concerns and promoting safe industry practices [4]