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Core Viewpoint - The holiday consumption trend in China is showing significant growth, with over 140 million domestic trips and nearly 85 billion yuan spent during the recent New Year holiday, indicating a strong potential for further consumption as the Spring Festival approaches [1] Group 1: Holiday Consumption Trends - Holiday consumption is expected to play a crucial role in driving domestic demand and enhancing economic growth, as highlighted in the 2025 Central Economic Work Conference [1] - There is a noticeable shift towards quality in consumption, with health-conscious food options like low-sugar pastries and organic vegetables gaining popularity [1] - The diversity of consumption scenarios is increasing, with "county tourism" gaining traction due to its cost-effectiveness and unique cultural experiences [1] Group 2: Technological and Policy Impacts - The application of digital and intelligent technologies in holiday consumption is becoming more widespread, enhancing user experience through AI and AR in travel planning and product booking [2] - The impact of policy measures is evident, with significant growth in consumption of home appliances and smart products driven by national subsidy policies [2] - Hainan's duty-free shopping saw a remarkable increase, with shopping amounts up nearly 130% and visitor numbers up nearly 61% during the New Year holiday [2] Group 3: Challenges and Recommendations - Despite the vibrant holiday consumption market, challenges such as seasonal fluctuations and supply quality issues persist, affecting consumer experience and sustainable industry growth [2] - Recommendations include implementing paid leave systems, enhancing regional holiday offerings, and innovating consumption scenarios by integrating local cultural elements [3] - Improving consumer experience through better infrastructure, digital technology, and strict enforcement against unfair practices is essential for optimizing holiday consumption [3]