沙窝萝卜产销两旺

Core Insights - The sales of Tianjin's Shawo radish have seen a significant increase, with a projected planting area of 8,100 acres and an expected total output of 70 million pounds by 2025, indicating a trend of expansion and improved quality in production [1][3] Group 1: Financial Support and Growth - Financial backing has enabled the rapid expansion of Shawo radish cultivation, with Tianjin Rural Commercial Bank providing nearly 70 million yuan in agricultural loans to support greenhouse construction and equipment procurement [1][2] - The introduction of the "New Good Easy Loan" credit product has effectively alleviated funding pressures for local cooperatives, facilitating the adoption of standardized planting techniques and enhancing operational efficiency [2][3] Group 2: Market Development and Sales Channels - The establishment of a new sales model through e-commerce has streamlined the distribution process, allowing for efficient packaging and shipping of radishes to various regions across the country [2] - The cooperative has adopted an order-based agricultural model, minimizing inventory and integrating the entire supply chain from planting to sales, which has significantly improved market access [2][3] Group 3: Brand Building and Recognition - A comprehensive brand cultivation plan for Shawo radish has been initiated, involving multiple stakeholders to enhance brand recognition and market presence [3] - The introduction of a unique identification system for Shawo radish, including various quality and safety certifications, aims to elevate its market profile and consumer trust [3] - The number of "Tianjin Agricultural Boutique" brands has increased from 187 in 2021 to 225, with annual sales exceeding 10 billion yuan for three consecutive years, showcasing the brand's growing influence [3]