“非标商业”模式提升城市活力

Core Insights - The Ministry of Industry and Information Technology, along with several departments, has issued a plan to enhance the adaptability of consumer goods supply and demand, aiming to promote consumption through supply-side structural reforms and consumption upgrades [1][2]. Group 1: Non-standard Business Model - The "non-standard business" model is emerging as a significant approach to enrich commercial formats, innovate consumption scenarios, and drive urban renewal through cultural and tourism empowerment [1]. - This model leverages old factories and neighborhoods, breaking away from traditional standardized commercial forms to emphasize personalization, differentiation, and experiential engagement [1]. - "Non-standard business" creates unique open spaces that foster a relaxed and distinctive atmosphere, transforming areas from "seeing objects without seeing people" to a people-centric approach [1]. Group 2: Cultural Integration and Consumer Experience - A notable characteristic of "non-standard business" is its focus on cultural elements, using activities to catalyze emotional experiences and integrating historical elements into modern scenarios [1][2]. - Unlike traditional retail, "non-standard business" continuously generates freshness and topics through thematic curation and community operations, fostering new cultural consumption scenes such as markets and pop-up events [1][2]. Group 3: Urban Transformation and Economic Benefits - As cities transition to a new development stage, many old factories and historical districts require activation, with "non-standard business" effectively driving urban transformation amidst intensified competition in traditional commerce [2]. - This model allows for protective renovation and transformation of existing buildings, reducing urban renewal costs while achieving economic benefits, as seen in projects like Shanghai's Hongshufang [2]. - "Non-standard business" can better facilitate industrial transformation by utilizing old factories, exemplified by Beijing's Langyuan Station, which creates an innovative commercial ecosystem based on industrial heritage [2]. Group 4: Challenges and Future Potential - Despite its advantages, "non-standard business" faces challenges such as over-reliance on events and short-term collaborations, leading to a relatively fragile profit model [2]. - The core appeal of "non-standard business" lies in its novelty and uniqueness, necessitating high-frequency content updates to maintain consumer interest [2]. - For "non-standard business" to create a distinctive commercial core and lasting appeal, it must deeply integrate space design, business planning, and scene creation with local culture, historical context, and community characteristics [2].