新规划定红线

Core Viewpoint - The recent joint release of the "Regulations on the Supervision and Management of Online Trading Platforms" and the "Supervision Management Measures for Live E-commerce" by the State Administration for Market Regulation and the National Internet Information Office aims to establish clear industry guidelines and responsibilities for various stakeholders in the live e-commerce sector, ensuring consumer rights and market order [2] Group 1: Regulatory Measures - New flow control measures will include artificial intelligence-generated content, such as digital human anchors, under regulatory oversight [2] - The regulations further specify rules against practices like "refund only," "choose one of two," and "big data discrimination" [2] - The focus is on four main entities: platform operators, live room operators, live marketing personnel, and service agencies for live marketing [2] Group 2: Market Impact - The regulations are designed to enhance the operational responsibilities of stakeholders, thereby improving the regulatory framework [2] - Ensuring the protection of rights for both operators and consumers is crucial for fostering a vibrant online consumption environment [2] - The measures aim to instill confidence in consumers, encouraging them to engage more actively in online shopping [2]