明互鉴视野下的文物外展创新表达

Core Viewpoint - The book "Qin Army's Expedition: A Record of the Terracotta Army's Overseas Exhibitions" fills a gap in the systematic and contemporary research on the role of the Terracotta Army in cultural exchange, documenting its exhibitions from 1976 to 2024 and highlighting its significance in promoting Chinese civilization globally [1][2]. Group 1: Exhibition Documentation - The book records the entire process of 277 overseas exhibitions of the Terracotta Army, detailing the origins, preparations, and academic discussions associated with each event, supported by 550 images [2]. - Notable moments include a visitor's emotional response in the Philippines in 1976 and a wheelchair-bound woman's multiple visits in Spain in 1991, showcasing the profound impact of these exhibitions on audiences [2]. Group 2: Cultural Impact - The book positions the Terracotta Army within the framework of a unified yet diverse Chinese civilization, emphasizing its unique charm and significance in cultural diplomacy [3]. - The exhibitions have coincided with various cultural exchange events, generating significant interest and contributing to a "Chinese cultural fever" worldwide [3][4]. Group 3: Successful Exhibition Strategies - Three key factors contributing to the success of the Terracotta Army exhibitions include: 1. High-level attention from foreign governments, exemplified by visits from leaders such as the Austrian President in 1985 and the Swedish King in 2010 [5][6]. 2. Extensive media coverage that amplified the exhibitions' reach, with significant attendance exceeding expectations, such as the 611,000 visitors in Liverpool in 2018 [6]. 3. The organization of academic conferences that enhanced the cultural influence of the Terracotta Army, further promoting its significance in cultural exchange [6].