花式免门票不只是让利于游客

Core Viewpoint - The tourism market is actively implementing promotional strategies, such as free admission policies for visitors associated with the zodiac sign "horse" or those with "horse" in their names, as a way to attract more tourists and enhance emotional engagement with cultural elements [1][2]. Group 1: Promotional Strategies - Various scenic spots in China, including Lushan, Shenyang Palace Museum, and others, are offering free admission to visitors linked to the "horse" zodiac sign as part of their marketing efforts [1]. - The free admission policies are not only aimed at specific groups like the elderly and students but also creatively target individuals with personal connections to the "horse" symbol, enhancing the emotional experience of tourism [1]. Group 2: Market Competition - The tourism industry is facing increasing competition, prompting scenic spots to innovate in their marketing strategies by linking promotions to cultural symbols, transforming tourism from mere sightseeing to an identity-driven emotional experience [1]. - The use of the "horse" symbol in promotional strategies is seen as a way to create a positive perception and tangible benefits for visitors, encouraging them to engage with cultural narratives [2]. Group 3: Long-term Engagement - While free admission may attract visitors initially, the industry recognizes that providing a sense of value and a comprehensive experience is essential for long-term engagement [1]. - Scenic spots are encouraged to combine free admission with other promotional packages, improved tourism products, and enhanced services to create a holistic experience that draws more tourists [1].