冬季“烟火气”点燃文旅消费新热潮

Core Insights - Guizhou is experiencing a vibrant winter tourism market, driven by diverse cultural and culinary experiences that attract both local and out-of-town visitors [1][2] Group 1: Tourism and Consumer Trends - The "Qingyun Market" in Guiyang has become a popular destination, attracting tourists with its variety of local foods and unique shops, leading to a significant increase in visitor satisfaction and engagement [1][3] - Data shows that from December 31, 2025, to January 3, 2026, the Qingyun Market attracted 602,000 visitors and generated sales of 9.868 million yuan, representing a growth of over 200% compared to regular weekends [2] Group 2: Cultural Events and Activities - The "Wujiang Zhai International Tourism Resort" is promoting a tranquil winter atmosphere with activities such as tea brewing and traditional performances, enhancing the overall visitor experience [2][4] - Various cultural events, including the "Village Super" opening ceremony and the "Fire Song Village Parade," are being held, showcasing local traditions and boosting community engagement [4] Group 3: Government Support and Policies - The Guizhou government has introduced a series of tourism incentives for 2026, including free admission to state-owned A-level tourist attractions for specific groups, such as children under six and seniors over sixty-five [5]