“832平台”助力脱贫地区乡村产业提质增效

Core Insights - The "832 Platform" is significantly enhancing the sales of agricultural products from poverty-stricken areas, with a cumulative transaction volume expected to exceed 60 billion yuan by the end of 2025 [1][2]. Group 1: Sales Growth and Impact - Agricultural products such as raisins and jujubes from Xinjiang's Moyu County have seen sales growth exceeding 60% year-on-year, while the transaction volume of suppliers in Tibet has surpassed 49 million yuan, reflecting a 40% increase [1]. - The platform has facilitated the transition of local agricultural products from primary processing to deep processing, greatly enhancing their value [1]. Group 2: Brand Development and Standardization - The platform is not only generating orders but also educating local producers on branding and standardized operations, addressing the common challenges of poor sales channels and inadequate packaging [2]. - The "832 Platform" has helped establish 25 regional public brands, such as "Moyu Fudai" and "Hailun Soybeans," contributing to over 10,000 farmers' income increases and achieving cumulative sales exceeding 3 billion yuan [2]. Group 3: Product Range and Market Engagement - Over 60% of products on the platform are deep-processed, with 440,000 items available for sale, including 13,000 certified products [2]. - Various consumer engagement activities, such as "Taste 832" and "832 Platform Rural Revitalization Public Welfare Activities," are enhancing market connections for products from poverty-stricken areas [3]. Group 4: Future Outlook - The platform aims to maintain its commitment to public welfare while ensuring product quality and pricing, with plans to improve operational mechanisms and attract more social participation for sustainable support [3].