陕西高速服务区长安驿品牌IP形象“驿宝”上线

Group 1 - The core concept of the news is the launch of the brand IP image "Yibao" by Shaanxi Highway Service Area, which aims to inject cultural vitality into the service areas and represents a new initiative in the integration of transportation, tourism, culture, commerce, and agriculture [3] - "Yibao" is designed as a small pony, symbolizing the core transportation tool of ancient relay stations, and reflects the functionality of the Qin Dynasty's relay stations, emphasizing the efficiency of modern highway networks [3] - The launch of "Yibao" is a significant step in upgrading the "Chang'an Yi" brand, which has already established a commercial matrix covering specialties, tea drinks, retail, and sports [3] Group 2 - The first batch of "Yibao" themed check-in points has been implemented in key service areas such as Ziwu and Ganquan, with plans to gradually cover over 140 "Chang'an Yi" series stores in Shaanxi [4] - "Yibao" will be fully integrated into brand promotion, transportation and tourism integration activities, and support for rural revitalization, enhancing the brand image of Shaanxi Highway Service Areas [4] - The company aims to use "Yibao" as a link to continuously enrich the service area offerings, making highway rest stops important windows for showcasing Shaanxi culture and conveying warmth during travel [4]