Group 1 - The Jiangsu Maoshan Scenic Area (Maoshan Lake Resort) received provincial recognition for its innovative practices in tourism and vacation area enhancement, with two projects awarded: "Typical Case Award" for the systematic quality upgrade project and "Innovation Demonstration Award" for the "Follow Su Chao to Maoshan" initiative [1][2] - The Maoshan Lake Resort aims to transform from a "tourist stop" to a "health and wellness vacation destination" through a strategy of "mechanism-driven, standard-led, and symbiotic integration" [1] - The resort has established Jiangsu's first homestay industry association and is focused on improving service quality and internal motivation through industry training and brand building [1] Group 2 - Jiangsu Maoshan Fudi Tourism Co., Ltd. is leveraging market opportunities by deepening cultural tourism integration and innovative marketing, launching activities like "goal ticket giveaways" to stimulate tourism consumption, resulting in increased visitor numbers and revenue [2] - The Maoshan Scenic Area will continue to focus on unique resources and visitor needs, exploring new models of "culture + scene" and "ecology + consumption" to drive ongoing momentum for tourism consumption upgrades and regional enhancement [2]
茅山风景区(茅山湖旅游度假区)两个创新项目获省级表彰
Zhen Jiang Ri Bao·2026-01-11 23:39