打造文旅消费新标杆，“南郊文旅市集”暨“好客山东·山东好品”电商平台在济启动

Core Viewpoint - The "Nanjiao Cultural and Tourism Market" and the "Welcome to Shandong. Shandong Good Products" e-commerce platform were launched to boost consumption and respond to government strategies for expanding domestic demand [1][9]. Group 1: Event Overview - The launch event took place on January 10 in Jinan, organized by Shandong Nanjiao Group and guided by the Shandong Provincial Department of Culture and Tourism [1]. - The event featured representatives from various sectors, including government departments, media, and partner organizations, who participated in the official launch ceremony [1]. Group 2: Market Features - The market showcased 16 local specialties from Shandong cities and featured three hotels under Nanjiao Group [3]. - Over 100 merchants participated in the outdoor "Nanjiao Market," offering local delicacies such as "Huangjia Roast Meat" from Jinan and "Wanggezhuang Steamed Bun" from Qingdao [3]. Group 3: Product Highlights - Domestic salmon was highlighted as increasingly popular among consumers due to its freshness and affordability, with local salmon reaching major cities within 24 to 48 hours [5]. - Nanjiao Hotel introduced innovative dishes, including a modified version of traditional snacks and new beverages, aiming to promote "Shandong flavors" [7]. Group 4: E-commerce Platform - The "Welcome to Shandong. Shandong Good Products" e-commerce platform features over 110,000 products from more than 1,300 brands across 37 production areas, including a dedicated section for Shandong's 16 cities [7]. - The platform integrates with various online and offline shopping scenarios, including partnerships with Walmart and Sam's Club, and supports real-time settlement for corporate welfare cards [7]. Group 5: Future Plans - Nanjiao Group plans to leverage the launch of both platforms to enhance market offerings and optimize e-commerce services, contributing to the high-quality development of the cultural and tourism industry in Shandong [9].